Microsite design - Outside the lines
We were tasked last minute to pitch a microsite build for Sailor Jerrys spiced rum to promote their video campaign "Outside the lines". Originally we asked for a desktop build so we chose Adobe Flash as the delivery medium to meet the turnaround time of 2 days design and build as per the pitch objective deadline.
However... after seeing the demo so well animated (with Greensock) they decided they wanted to see a mobile version... not what we wanted to hear after a sleepless night.
This meant a full rebuild of the unit and the minor nightmare of transferring the animations from Flash to Javascript while building a new responsive unit at the same time. On the bright side we got a helpful extension of another 2 days - sleepless nights ensued.
See the microsite experience here
Technologies used: Adobe Photoshop, Adobe Flash, Greensock AS, Greensock JS, Javascript, Jquery, HTML5, CSS3.
Design: Mikael Fager
Build: Ka-Mei Cheung
Microsite design screenshots
