Microsite design - Tubular
The story once again starts with another pitch design project for Adidas...
Adidas Tubular was a new urban street style footwear range. Their "challenge the future" strapline was a statement of intent, the merging of past and future styles creating a their own timeless look.
"Timeless" being the operative word clearly described the situation, the pitch was due "ASAP" with an eventual extension on the original minute I had by 2 more hours. Armed with a cup of tea and very few product/model shots I was briefed to design microsite that reflected the "rough and ready" range ideals mixed with an urban take on high fashion. The idea was to give users a landing page to engage with the brand itself and be softly introduced to the new Tubular range.
Fortunately all my hard work paid off as we sealed the contract for this campaign and at the same time secured revenue for an additional web design project.
Technologies used - Adobe Photoshop, Adobe Illustrator.
Design - Ka-Mei Cheung
Microsite design screenshots
