Microsite design - Mix your six
The team were challenged to pitch a design for the annual music event the Red Bull culture clash. The brief began with the question was, "What can you do that our dedicated website hub did not do already?..."
We decided to focus on creating a new interactive user experience, their website had all the event information you could possibly want. After various concept iterations we settled on our final idea, Mix your Six - a DJ mix experience.
The idea was to replicate one of the battle rounds (the round robin challenge) each artist group performed one after another for a set amount of time with a strictly no repeats track rule. At the same time we wanted to introduce users to who and what to expect on the day too.
The final result was a mini mixtape creator, we wanted users to pick six tracks of any performing artists to promote some of the underground acts. The site would mix them together and allow users to post the tracks on Facebook or Twitter spreading the word about the event.
Check out the microsite experience here
Technologies used: Adobe Photoshop, Greensock, Javascript, Jquery, HTML5, CSS3, Facebook api, Twitter api.
Design team lead: Ka-Mei Cheung
Design: Owen Davies
Build (desktop): Alex Dimitrov
Microsite design screenshots
