Microsite - The Dark Below
Destiny, the successful new video game franchise, were planning the release their new DLC expansion "The Dark Below" in a few months. Advertising promotions were well on their way with us pitching in on the marketing effort.
The brief was to buld a microsite experience for desktop featuring videos about the new content with the aim of enticing a new audience whilst appealing to gamers who had already bought into the original release.
To introduce the world of Destiny we wanted to make the unit as dynamic and eye catching as possible, after all we had plenty of high quality assets to take advantage of. To encourage user interactions we created a mouse move parallax effect on the video tab and made an effort to keep users engaged on the story and character summary sections with animations happening on hover and click events.
See the microsite experience here
Technologies used: Adobe Photoshop, Greensock, Javascript, Jquery, HTML5, CSS3, youtube api.
Design team lead: Ka-Mei Cheung
Design and build (desktop): Alex Dimitrov
Microsite design screenshots
